Happened into the KMart recently and got about as close to Spiderman-3 as I'm going to get. Which is to say, I got my fill of tie-in merchandise in a hurry. Right next to the entrance.
The $622 million figure? It's the worldwide ticket take for the first 10 days of the new flick; the $500 million cost of production plus a bonus $122 mil. A serious questioning of The Google didn't get me estimated sales of the huge merchandise push; however, it did produce 206,000 links to "Spiderman-3 +merchandise."
A news release from Marvel Entertainment claims that Spider-Man Merchandising L.P. has signed a myriad of licensees to develop product lines inspired by the film. Leading the way are such industry heavyweights as: Hasbro, Mega Bloks and MGA (toy), Hallmark (social expressions and party goods), Activision (interactive game), Disguise (costumes), Harper Collins (publishing), Jay Franco (domestics), Zooth/Gillete (personal care) and Techno Source (handheld electronics). For starters.
Obviously, my pictures include quite a few more top brands, starting with food products (above) and games (below). You can get a good cross-section of the variety at Amazon.com, if you're curious.
However, isn't anything sacred anymore? I really don't mind The Amazing SPIDER-MAN® Hamster House sold by PetSmart. But it does break my heart to see my beloved Monopoly caught up in the Hollywood feeding frenzy!
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