There I was at Costco the other day, contemplating a post about all of the outdoor stuff on display. But then I caught sight of this bike. And while I tend to be reasonably mild-mannered in my dotage and not given to Politically Correct Cause-Think, my BQ (Bile Quotient) went up several notches when I saw this confection of a bicycle. Lord spare us from the unrelenting shower of pink and lavender that drenches today's young girl-creatures.
I should have guessed that this wussy product was labeled "Barbie".
Sitting right next to the pink horror was this other modern commercial stereotype: the boy as daredevil, done up in R.E.D. Only one false note: the safety helmet.Honest, guys, I'm far from the modern, true blue feminist sort Pretty Lady wrote about today. But when I was a kid, I would have picked the R.E.D. package over the pink any day -- it promises a lot more adventure, though I'm completely aware that we are dealing with yet another stereotype. Yes, I would have been disappointed. Adventure can't be boxed!
There will always be a marketing man. AAARRRGGGHHH!
